Held annually in Mount Panorama, Supercheap Auto Bathurst 1000 is the premier championship event on the Australian Supercars circuit. As leaders in the digital signage space, Super Retail Group was looking to integrate diverse digital options to make their Supercheap Auto Bathurst 1000 stores the most lively and engaging to date.

CV Media & Signage delivered a comprehensive internal and external digital display to complement Supercheap Autos advertising and engagement objectives. The installation required a variety of digital signage, including;

• nine screen video wall with Samsung’s 46E screens
• direct live feeds from the event, interviews and updates
• two 75″ samsung screens for local content and commentary
• six 65″ screens supplied for commercial partners and on site advertising

The internal digital solutions were partnered with external LED and LCD screens, maximising the delivery of retail promotions and drawing people from the crowds and into the stores. The layered efforts of the technology utilised provided the stores with a real wow factor, exceeding the expectations of a temporary site.

Supercheap Autos flagship pop up stores went above and beyond a temporary retail environment and provided the Bathurst 1000 enthusiasts with a full brand centred experience. The scale of the digital integration enabled an elevated experience for the fans and sponsors and their interactions with the Supercheap Auto brand.