Located in the rapidly gentrifying inner-city suburb of West End, the West Village precinct is a bustling hub that aims to provide visitors with a lively experience both day and night. In 2021, prior to the unveiling of several new stores, Hutchies (West Village’s developer) approached CV Media & Signage for a complete signage solution that would not only provide a functional benefit to consumers but also ensure that the overall retro aesthetic of the precinct was maintained.
This project had a large focus on wayfinding signage with Hutchies eager to ensure that the physical expansion would not cause the precinct to be difficult to navigate. With this in mind, a range of illuminated and non-illuminated signage was delivered in and around the car park to assist not only regular car drivers, but also people in wheelchairs and parents with prams.
CV also delivered a variety of directional signage within the actual shopping centre. Most notably, aluminium panels fitted with digital printed self-adhesive vinyls were installed on every single floor. A range of internally illuminated wall-mounted mesh solutions were also delivered to help visitors seamlessly locate certain amenities. Finally, various steel & aluminium finger blade panels were attached to posts around the facility.
These blades utilise a computer cut vinyl solution and aim to direct visitors to everything ranging from shops to car parks.
To ensure that the new stores didn’t look out of place in this vintage-looking environment, CV delivered a range of specifically curated tenancy signage. In order to maintain West Village’s reputation as a high-quality precinct, premium fabricated solutions were preferred. In addition to providing individual tenancy signage, CV also provided a large-scale backlit flex face banner near the entrance, with the solution aiming to draw consumers in by showing some of the centre’s most notable tenants.
This comprehensive signage solution will ensure that West Village continues to maintain its reputation as one of Brisbane’s most recognisable lifestyle precincts. CV are proud to have worked in this precinct and hope to see West Village continue to thrive in the future.