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Our Work

Queensland Country Bank

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Project Overview

CV undertook a comprehensive rebranding project for Queensland Country Bank following the acquisition of Queensland Country Health Fund by HBF Health. This transition involved the separation of what was once a unified brand, requiring the establishment of a distinct identity for Queensland Country Bank while also delivering branding updates across five Queensland Country Health Fund sites.

The project encompassed 32 locations throughout Queensland and required careful coordination to ensure consistent brand application, quality outcomes and minimal disruption across metropolitan, regional and remote sites. Despite logistical challenges associated with site accessibility, CV successfully delivered a seamless rollout that met the client’s objectives and strengthened their brand presence across the state.

  • Industry Offices & Commercial Buildings
  • Client Queensland Country Bank
  • Location QLD (including Brisbane, Townsville, Cairns, Sunshine Coast and regional/remote locations)
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Scope of Works

CV provided a complete end-to-end signage solution to support the brand transition, including the manufacture and installation of a diverse range of internal and external branding elements across 32 locations.

Key deliverables:

  • Manufacture and installation of fascia signage
  • Roof signage and illuminated logo signage
  • Non-illuminated logos and building identification signage
  • Awning, wall and mall signage
  • Pylon signage and lightbox slide replacements
  • Window graphics and frosting applications
  • Reception and internal branded signage
  • Car park signage and wayfinding elements
  • ATM surround branding
  • Vehicle signage and graphics

Outcomes & Impact

  • Successful Brand Separation – Distinct and consistent Queensland Country Bank identity following the separation from Queensland Country Health Fund.
  • Statewide Consistency – Uniform branding and quality standards across 32 locations throughout Queensland.
  • Complex Rollout Delivery – Successful installation and logistics across metropolitan, regional and remote sites despite access challenges.
  • Enhanced Customer Presence – Cohesive customer-facing brand experience across branches, ATMs, vehicles and associated facilities.
  • Trusted Partnership – All project objectives achieved through close collaboration, proactive problem-solving and coordinated project delivery.

The CV Difference

CV is a trusted partner for banking and financial services organisations undertaking signage upgrades, network-wide rebrands and brand refresh programs. Our integrated approach to manufacturing, installation and project delivery ensures consistent, high-quality outcomes across branches, ATMs, customer service centres and supporting assets, regardless of scale or location.