Target stores across Australia are undergoing a major transformation which will see them rebranded into ‘K Hubs’. These smaller format Kmart stores will be entirely focused on customer convenience.
K Hubs feature a streamlined product range compared to traditional Kmart stores, only stocking popular items across kids, homewares and clothing. With complete digital integration, customers also have the ability to shop Kmart and Target’s full product range online, and then pick up their purchase in store.
The heightened digital capability of K Hub stores aligns with the increasing demand for online shopping and puts the changing habits of consumers at the forefront of the new store concept.
To enable the Target stores to be converted to K Hubs, CV successfully delivered the internal and external signage for 46 stores. All of the K Hub signage was manufactured internally in CV’s manufacturing facility and then delivered to each of the stores.
CV progressed the installation for 27 stores located in QLD and Victoria. The CV installation team removed all existing branding located both internally and externally, then installed the new K Hub signage to replace the Target signage.
With the rebranding project completed in just eight weeks, Kmart was impressed with CV’s capability to deliver a project of this scale at a pace unrivalled in recent Kmart history.