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Guzman Y Gomez

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Project Overview

Guzman Y Gomez is on a mission to reinvent fast food for the 21st century. Known for its emphasis on excellent customer service and vibrant, fun ambience, GYG has become a well-established brand in the Australian market.

With its agile approach to marketing and commitment to modernising the fast-food experience, GYG re-engaged CV in 2021 to modernise a portion of its signage portfolio. T The project involved the design, manufacture and installation of LED pylons across multiple restaurant locations, while also upgrading existing static pylons with vibrant P6 LED screens. Working across a variety of store formats, CV delivered signage solutions that adhered to strict brand standards while providing the flexibility required for different site environments.

  • Industry Hospitality Venues
  • Client Guzman Y Gomez (GYG)
  • Location Multiple locations across Australia
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Scope of Works

CV delivered a comprehensive signage program designed to enhance brand visibility, improve customer engagement and support GYG’s continued national expansion. The project combined traditional signage, illuminated branding elements and innovative digital technology solutions.

Key deliverables:

  • Design, manufacture and installation of LED pylon signage across multiple GYG locations.
  • Upgrade of existing static pylons with high-impact P6 LED display screens.
  • Supply and installation of banners and promotional signage.
  • Delivery of wall-mounted illuminated disc signs.
  • Installation of LED illuminated lightboxes.
  • Production and installation of wall graphics and murals.
  • Fabrication of 3D acrylic lettering.
  • Engineering and delivery of GYG’s first digital drive-thru menu board solution featuring an ultra-bright IP67 screen and cloud-based content management system.

Outcomes & Impact

  • Enhanced Brand Visibility – High-impact LED pylons and P6 LED screens increased the prominence of GYG locations and captured the attention of passing traffic.
  • Consistent Brand Experience – Signage solutions were delivered in accordance with GYG’s design specifications while accommodating the unique requirements of each site.
  • Improved Operational Flexibility – The cloud-based content management system enabled simple and efficient updates to drive-thru menu content across locations.
  • Innovation in Customer Experience – The introduction of GYG’s first digital drive-thru menu boards provided a modern, scalable platform for customer communication.
  • Support for National Growth – Flexible, scalable signage solutions helped support the brand’s continued expansion throughout Australia.

The CV Difference

CV combines national delivery capability with deep expertise in branded environments, helping leading brands maintain a consistent customer experience across diverse locations. By balancing innovation, quality and scalable delivery, CV continues to be a trusted partner for Guzman Y Gomez, supporting its growth with signage solutions that strengthen brand presence and enhance customer engagement at every touchpoint.