Gap Development Sales delivers high quality project marketing services, value add advisory, acquisition and transactional services, end-to-end sales and marketing solutions for residential developers. Launching their campaign in April 2016, Gap Developments sought strategic location based marketing techniques to utilise local spaces to sell the laid-back Kirra lifestyle as part of the landmark development – The Iconic.
CV Media & Signage delivered three 55” indoor digital kiosks to market The Iconic building in Kirra shopping centre, The Strand. The clarity and brightness of the clean digital design has enabled The Iconic advertisements and art work to really pop in the space.
It was great to work alongside Gap Development Sales for The Iconic marketing campaign in Kirra. Choosing to step in the digital direction has been a natural response for Gap Development Sales, as they stay ahead of the marketing curve and the rapid integration digital has seen in the real estate space.