With the ongoing expansion of the Brisbane Airport, the demand for onsite parking was rapidly increasing. With the development of their new car park Airpark, BAC were looking to integrate digital solutions to provide better customer service, informative content and innovation as an integral carpark, within the capability of their car park beyond the base delivery of providing customers somewhere to leave their car.
CV Media & Signage have provided a parking technology that delivers innovative solutions now, but also delivers further opportunities to maximise digital impact in the future. The digital variable rate boards offer BAC the ability to control the car park via a cloud based content management system and deliver up to date pricing and parking information as a response to the precinct activities and traffic conditions. Providing the best customer service is paramount for the airport and the digital parking technology ensures messages are efficiently delivered and the parking process is completed with ease. The content can be easily accessed, updated and changed via an internet connected device providing BAC with the ability to manage pricing in accordance with precinct traffic and to, if needed, offer a free parking alternative to divert congestion during peak travel periods.