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Queen’s Wharf

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Project Overview

Queen’s Wharf, Brisbane’s most ambitious tourism, leisure and entertainment precinct, presented an unparalleled opportunity for CV. Partnering with Destination Brisbane Consortium, CV was engaged to deliver a custom signage solution that met the functional needs of the precinct while honouring the artistic vision established by multiple design agencies. The project required a detailed and collaborative approach, seamlessly integrating practical considerations with bespoke design outcomes.

Spanning multiple levels of the development, the signage package combined premium materials including timber, stone, granite, aluminium and digital display technology. Each sign was carefully engineered to reflect the unique character of its location while maintaining buildability, durability and cost-effectiveness.

  • Industry Mixed-Use Developments
  • Client Destination Brisbane Consortium
  • Location Brisbane City, QLD
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Scope of Works

CV delivered a comprehensive suite of static and digital signage solutions throughout the precinct. The project involved extensive research and development, detailed project management, in-house manufacturing and the integration of premium materials to create a cohesive visitor wayfinding and destination branding experience.

Key deliverables:

  • Design development and engineering of signage concepts provided by external design agencies.
  • Manufacture and installation of static wayfinding, identification and destination signage throughout the precinct.
  • Custom granite-clad signage, including precision-cut and mitred stone finishes across multiple sign types.
  • Timber signage structures reinforced with semi-concealed structural steel and hidden connection systems to preserve the organic aesthetic.
  • Development and installation of five distinct digital signage formats for wayfinding and advertising applications.
  • Digital wayfinding totems incorporating 43-inch touchscreen displays.
  • Lift signage featuring integrated 24-inch digital screens.
  • External double-sided directional signage incorporating P3.9 LED display technology.
  • Destination level identification signs featuring innovative 360-degree curved flexible P2 LED displays.
  • Full-scale prototyping and client approval samples for timber and granite sign elements.
  • In-house manufacture of the majority of project components at CV’s Brisbane facility.

Outcomes & Impact

  • Integrated Design Solution – Complex artistic concepts translated into practical, manufacturable and durable signage outcomes.
  • Premium Visitor Experience – High-end materials and digital technology combined to create a sophisticated wayfinding and destination identification system.
  • Innovation Through R&D – Custom prototypes and concealed structural solutions that preserved the intended design aesthetic.
  • Quality Craftsmanship – Exceptional finishing standards through precision granite fabrication, timber detailing and in-house manufacturing control.
  • Digital Integration – A diverse range of digital signage assets, including touchscreen wayfinding, advertising displays and curved LED technology.
  • Collaborative Delivery – Extensive material reviews, stakeholder engagement and design refinements to ensure alignment with client expectations.
  • Landmark Development – Signage solutions delivered for one of Brisbane’s most significant mixed-use developments, showcasing capability in complex, large-scale environments.

The CV Difference

Large-scale mixed-use developments and retail precincts require signage solutions that balance architectural vision, visitor experience and long-term performance. With extensive experience delivering complex signage programs, CV works collaboratively with developers, architects and project stakeholders to deliver practical, high-quality solutions that integrate seamlessly with the built environment.